When you already have the best products and a brilliant comparing, the only remaining thing will be to figure out a way to send the message. This is where the brand tone, that embodies the brands set of values and personality, comes in. For some brands, the epitome of the brand tine can be even their slogan, and here is how you create yours. We will first differentiate the brand voice from the brand tone just so we are clear because they have some similarities and even overlap sometimes. The brand voice is what remains constant unless there is rebranding, and describes the company’s personality.
The tone is then the emotional inflection that is applied to the brand voice. One thing about the tone is that it is a delicate tool, which makes the sexual innuendo and the curses very dangerous because you may scare the prospects fats because this may be too much for them. The tone can be really vague and hard to describe, and to get started, you should collect all the available materials from the web content to the videos and the images, podcast and anything else that can be helpful. The next thing will be to split them into two, the ones that are uniquely yours and couldn’t have come from another brand or competitor, and the one that are uniquely yours and then determines what actually makes them unique. This should match what you want the client out there to see your brand and company, and anything that doesn’t meet this requirement should be discarded.
You will then define the voice using the common words and clear trend of theme with what is left. You will then come up with like ten examples, three words describing each one and here, you can use some help from people that you trust and who understands the materials. There will be these common terms and themes among all the names that you come up, and you will then choose the three that best describe the time you are looking at. You will then have some sort of a chart to help you determine what will be on the final copy, applying the dos and the don’ts rules, the voice characteristics and description. When you have all these tips in place, you will then on down the brand voice, determine where the materials will be used, try out a number if the copy’s different versions and you will be good to go.